Reviewed on June 18th, 2020
Reviewed on August 26th, 2020
Featured on June 22nd, 2020
Featured on May 27th, 2020
5.0 out of 5 stars
'A must-have book for collectors and anyone interested in the culture of mid-20th century cool.'
Reviewed on June 11, 2020
'This book had me at the title, and it still surpassed my expectations. The variety, rarity and occasionally the plain zaniness of the watches highlighted, the photography and the clear, witty and well-researched text—they’re all first-rate. As a bonus, the examples are always contextualized in terms of watchmaking developments and the eras in which they first appeared. This is a must-have book for collectors and anyone interested in the culture of mid-20th century cool.'
5.0 out of 5 stars
'Mitch’s watch collection now enjoyed by me... and you'
Reviewed on June 24, 2020
'Finally this new widely anticipated have-to-have watch book arrived at my doorstep today. 256 pages of an eclectic array of timepieces from an era immediately recognizable by its colourful dusty pastel printed media. Watch designs breaking away from trusted, broad and safely accepted styles were given new bold unapologetic linear, sleek and experimental watch case and dial designs with a big wink to futuristic adventures. The world was in a spell of exciting dreams and science to travel through space as a proven possibility. From this era every design from fashion, cars, homes, books, comics, toys, movies, household products and advertising will immediately relate to the amazing timepieces we see in this beautiful book bringing us back to a colourful future where dreams were still so free, adventurous and with endless possibilities. The stunning photography of Tyler Little recreated the feel and depth of the era as if it was kept freshly bottled and spilled over the pages like you can still smell it. Josh Sims and Mitch Greenblatt have put together a top shelf collectors item and I’m very happy having added one to my collection... and two for gifts.'